Red markets are established markets where all of the competing companies are fighting over the same business.Kim and Mauborgne determined that in business, there are two types of markets: red oceans and blue oceans. Chan Kim and Renée Mauborgne of the INSEAD (the European Institute of Business Administration) and first set out in their 2005 book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.” If you’ve answered, “The competition,” then you’re not alone.īut what if we told you there’s a way to create your own market - one without any competition at all?Īnd that requires creating a blue ocean strategy- your personal marketing strategy.īlue Ocean Strategy was developed by W. Mac Mojave runs on Mac computers featuring an OS X 10.8 and later versions.As an entrepreneur, what is your biggest concern when it comes to the marketplace? Unless you rely too heavily on old apps without new updates, Mojave is a logical extension of your current user experience. In general, the newest version of the operating system brings everything the users loved in the previous versions - only enhanced. Another thing that draws attention is an improvement in Continuity - the connection between the phone and the computer. These, and many more features allow Mac users to enjoy an even sleeker operating system. To counter that, Apple added Desktop Stacks to make your desktop organized according to the criteria you desire. However, in the older versions, the sync between Mac and iPhone led to a lot of clutter. Furthermore, the Dynamic Desktop feature changes the image on your desktop to match the time of the day.Īs an operating system, Mac OS has always tried to make things sleek and minimalist on your desktop. With Mojave, you can mute the colors of the interface, so you don’t find yourself blinded when working at night thanks to the Dark Mode. The most significant changes in the newest version relate to aesthetics. The only thing you should worry about is to update your apps, as the old versions won’t work on Mojave. If you’re a user of Mac OS, upgrading to the Mojave version is the logical next step. Besides the obvious advantages, there are covert improvements that will boost your Mac.
You will get some handy benefits free of charge.
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